Studio MAQAM is a contemporary urban modest fashion brand of made-to-order pieces for the young, strong muslim women full of life. Conceived to celebrate diversity and empowerment, and taking account human impact on the environment and social responsibility with their (almost) zero-waste system.
The brand identity system was designed to attract the fashion minded in a simplistic, yet powerful way. Without losing the personal aspect and by trying to reflect the brands’ distinctive name by using bold photography, playful typography and fresh colours.